At work, New Zealand
It started with
a grilled cheese
sandwich.
I'm a chef. Food has been my world for as long as I can remember — I've had the privilege of working in some of New Zealand's best kitchens and I love this industry deeply.
MAUI didn't start as a grand vision. It started with excess lemonade from our grilled cheese sandwich business. We had too much of it and I wanted to sell it — creatively, properly, in a way that felt worth buying. I needed a vessel that could hold a concentrate and look the part.
I got my hands on some glass bottles for free. And that's when it clicked — these things are everywhere in our industry. Thousands of them moving through restaurants every week and going nowhere useful after that.
So the lemonade became ice tea. And the ice tea became MAUI.
We saw excess glass going to waste and decided to fill it with something good. That's it. The loop is a bonus that comes with doing it right.